Synthesia is an AI-powered video creation platform mainly designed for business, education, training, marketing, presentations, internal communication, and customer content. It can turn scripts, documents, PowerPoint presentations, PDFs, URLs, or prompts into videos featuring AI avatars and AI-generated voices.
Synthesia is especially useful when you want to create a professional presenter-led video without a camera, studio, actors, or traditional video-production equipment. It also supports AI-generated B-roll, screen recording, video translation, dubbing, captions, interactive elements, and brand controls.
Synthesia AI = AI Avatar + AI Voice + Script-to-Video + Presentation-to-Video + Training + Translation + Business Video Creation
The most well-known feature of Synthesia is its AI avatar capability.
Instead of recording a person in front of a camera, you can select an AI presenter, enter your script, choose a voice, and generate a video.
Script:
“Welcome to our company's safety training program. Today we will learn five important rules for working safely at height.”
Synthesia can present this script using an AI avatar.
This is useful for:
Synthesia currently offers a large library of ready-made avatars as well as customizable and personal avatars.
One of the strongest uses of Synthesia is employee training.
Companies can convert training material into professional videos.
Topic: Working at Height
“Before starting work at height, inspect your harness, check the anchor point, verify the work area and ensure the required fall-protection system is properly connected.”
You can create multiple training modules using the same AI presenter.
Synthesia specifically identifies training and onboarding as major business use cases.
New employees need to learn about:
Instead of conducting the same presentation repeatedly, a company can create an onboarding video once and reuse or update it.
“Welcome to ABC Power Company. In this video, you will learn about our company structure, safety requirements, working hours and emergency procedures.”
This can make the onboarding process more consistent.
Managers and executives can use Synthesia to communicate information to employees.
Examples:
Instead of sending a long email, a company can create a short presenter-led video.
Synthesia lists internal updates and executive communications among its key use cases.
Synthesia can turn presentation material into video.
For example, you can start with a PowerPoint presentation and convert it into a video with an AI presenter.
A presentation titled:
“Annual Safety Performance 2026”
could become:
AI Presenter → Slides → Charts → Images → Voiceover → Final Video
Synthesia supports PowerPoint-to-video workflows.
Teachers, trainers and educational institutions can use Synthesia to create lessons.
Topic: Photosynthesis
The AI presenter could explain:
“Photosynthesis is the process by which green plants use sunlight, carbon dioxide and water to produce food and release oxygen.”
Visuals, diagrams and animations can be added to support the explanation.
Possible subjects include:
Synthesia is useful for explaining technical procedures.
For example:
“A pressure transmitter measures pressure and converts the measurement into a standardized signal that can be transmitted to the control system.”
You can combine:
AI Presenter + Diagram + Equipment Image + Screen Recording + Voiceover
to create a technical training module.
This is useful for:
Synthesia can be used to create safety-training videos with an AI presenter.
“Welcome to the Working at Height Safety Training. In this course, we will learn how to identify hazards, select appropriate fall protection and work safely at elevated locations.”
Interactive elements such as quizzes and branching experiences can also be used in Synthesia.
Companies can use Synthesia to explain their products.
A software company could create:
“In this video, we will show you how to create a new project, add users and generate your first report.”
An AI presenter can explain the process while the screen recording shows the actual software.
This is useful for:
Businesses can create videos that teach customers how to use their products.
Examples:
Instead of requiring customers to read a long manual, the company can provide a short instructional video.
Sales teams can use Synthesia to create videos for customers and sales representatives.
Examples:
“Our new energy-management system allows industrial facilities to monitor power consumption and optimize energy usage in real time.”
The video can be updated whenever the product or sales message changes.
Synthesia specifically lists sales enablement as a major use case.
Synthesia can create marketing videos without traditional filming.
“Discover our new AI-powered business platform. Create professional reports faster, automate repetitive tasks and improve team productivity.”
Useful for:
Complex ideas can be converted into easy-to-understand videos.
Topic: Artificial Intelligence
An AI presenter can explain:
Visuals and B-roll can be added to make the explanation more engaging.
Synthesia provides an AI Screen Recorder that can capture software demonstrations and help create videos around them.
This is useful for:
AI Presenter:
“First, open the application and select Settings.”
Screen:
Shows the actual process.
This combination is very effective for software tutorials.
Synthesia can create step-by-step instructional videos.
How to create a Gmail account
An AI presenter can explain each step while the screen recording demonstrates it.
Synthesia's AI Video Assistant can use documents such as PDFs as source material for video creation.
For example, you might have a:
50-page Safety Manual
Instead of asking employees to read the entire document, you can convert its important sections into:
PDF → AI-generated script → AI presenter → Visuals → Training video
This can make information easier to consume.
Synthesia can also create videos from URLs.
For example, a company could provide its product webpage and create a video explaining the information.
This can be useful for:
Synthesia lists URL-to-video as one of its available tools.
One of Synthesia's major advantages is multilingual video creation.
You can create a video in one language and generate versions in many other languages.
Synthesia currently advertises support for 160+ languages for AI video and voice workflows.
Original:
English
↓
Translate into:
Hindi
↓
Telugu
↓
Arabic
↓
French
↓
Spanish
This is especially useful for international companies.
Synthesia can dub videos into different languages while preserving the speaker's voice characteristics and, where supported, lip synchronization.
For example:
English training video
↓
Arabic dubbed version
↓
Hindi dubbed version
↓
French dubbed version
This can reduce the need to record the same training repeatedly.
Synthesia allows users to create personal avatars based on their likeness, subject to its consent process and applicable policies.
For example, a manager could create a personal avatar and use it to deliver:
The person does not need to record every new video.
Synthesia provides a large selection of AI voices for narration. Its current product pages advertise 1,000+ voices and support for many languages.
You can select:
This is useful when you do not want to record your own voice.
Synthesia supports interactive elements such as:
After a safety lesson, ask:
“What should you inspect before using a safety harness?”
Options:
A. Harness condition
B. Anchor point
C. Connecting equipment
D. All of the above
This makes training more engaging than simply watching a video.
Synthesia provides role-play capabilities that can be used for learning scenarios.
Examples:
Customer:
“I am unhappy with the product.”
Employee:
“I'm sorry to hear that. Let me understand the issue and help you.”
This can help employees practice communication skills.
Companies can create videos explaining common customer questions.
Question:
“How do I reset my password?”
Video:
AI presenter explains the process while showing the required steps.
This can reduce repetitive support requests.
Synthesia lists customer service and support/knowledge-base content among its use cases.
Human Resources departments can use Synthesia for:
“In this video, we will explain the company's leave application procedure and approval process.”
IT departments can use Synthesia for:
For example:
“Never share your company password with another person. Use multi-factor authentication whenever available.”
Manufacturing companies can create training videos for:
“Before starting the machine, inspect the guards, emergency stop system and operating area.”
An AI presenter can explain the procedure while diagrams or B-roll show the equipment.
Synthesia can be useful for power-plant training content.
For example:
“The Distributed Control System allows operators to monitor process parameters and control plant equipment from the control room.”
You can combine:
AI Presenter + DCS Screenshots + Diagrams + Screen Recording + Voiceover
to create a structured training video.
Maintenance teams can create instructional videos.
Examples:
“Before performing maintenance on the transmitter, isolate the process, follow the required lockout procedure and verify zero energy.”
Engineers can use Synthesia to explain technical concepts.
Examples:
This is especially useful when explaining complex engineering information to non-technical audiences.
Instead of sending a long company email, management can create a short video.
“Welcome to this month's company update. We will review our safety performance, major projects and upcoming activities.”
This creates a more engaging communication format.
Synthesia can create short presenter-led videos for:
“Here are five important things every business should know about artificial intelligence.”
An AI presenter can deliver the content while graphics and B-roll support the message.
Companies can create a complete digital training library.
For example:
This allows companies to organize training into modules.
Traditional videos can become outdated when:
With AI-generated presenter videos, it can be easier to update the script and generate a revised version instead of arranging another filming session.
Synthesia provides Brand Kits that can apply brand colors, fonts and logos across videos.
For example:
Company Logo + Company Colors + Company Font + Standard Presenter + Standard Intro
can be used across an entire video library.
This creates a consistent professional appearance.
Synthesia supports collaborative workflows where teams can create, review and manage video content.
For example:
Engineer → Creates technical script
↓
Safety Manager → Reviews content
↓
Manager → Approves video
↓
Training Department → Publishes video
This can be useful for large organizations.
Traditional video production often requires:
Synthesia reduces many of these requirements by using AI avatars and voices.
Therefore, a person can create a presenter-led video primarily from a script and browser-based editor.
Synthesia can use existing content such as:
and turn it into video content.
This is particularly useful for companies that already have large amounts of written training material.
For international organizations, one training script can become multiple language versions.
Original Training
English
↓
Arabic
↓
Hindi
↓
Telugu
↓
Spanish
↓
French
This can help organizations communicate the same safety or technical information to employees in different countries.
A typical Synthesia workflow can be:
Step 1 — Prepare the topic
Example:
Working at Height Safety
↓
Step 2 — Create the script
Write the narration.
↓
Step 3 — Select an AI Avatar
Choose a suitable presenter.
↓
Step 4 — Select Voice
Choose language, accent and voice.
↓
Step 5 — Add Visuals
Add:
↓
Step 6 — Add Branding
Add company logo, colors and fonts.
↓
Step 7 — Add Quiz
Add questions for learners.
↓
Step 8 — Generate Video
Create the final video.
↓
Step 9 — Translate
Create different language versions.
↓
Step 10 — Publish
Share or integrate the video into the desired training workflow.
AreaUse👨🏫 TrainingEmployee training🧑💼 OnboardingNew employee orientation🦺 SafetySafety training🏭 ManufacturingTechnical training⚡ EngineeringEngineering explanations💻 ITSoftware and cybersecurity training📊 PresentationsConvert presentations to video📄 PDFsConvert documents into videos🌐 WebsitesURL-to-video🛍️ MarketingPromotional videos💰 SalesProduct and sales training🎥 ExplainersExplain complex subjects🗣️ AI AvatarsDigital presenters🔊 AI VoicesVoiceover generation🌍 TranslationMultilingual videos🎙️ DubbingLocalize existing videos🖥️ Screen RecordingSoftware tutorials❓ QuizzesInteractive learning🎭 Role PlayCommunication training👥 HRHR and company policies📢 CommunicationCompany announcements📱 Social MediaShort-form content🏷️ BrandingBrand-consistent videos🤝 CollaborationTeam video production
AI Avatar:
“Welcome to this working-at-height safety training. In this course, we will learn how to identify hazards and use appropriate fall-protection measures.”
Show an industrial work area.
Avatar:
“Before starting work, identify open edges, unstable surfaces, falling-object hazards and other potential risks.”
Show PPE images or B-roll.
Avatar:
“Use the required personal protective equipment and inspect it before use.”
Show a demonstration.
Avatar:
“Inspect the full-body harness, connecting equipment and other components before starting work.”
Show a diagram.
Avatar:
“Use an approved anchor point and ensure the fall-protection system is correctly connected.”
Show B-roll of a controlled industrial training scenario.
Avatar:
“Maintain three-point contact where applicable and follow the approved work procedure.”
Question:
“What should you do before using fall-protection equipment?”
Answer:
Inspect the equipment and verify that it is suitable and correctly configured for the task.
Avatar:
“Remember: plan the work, identify hazards, use the correct protection and never compromise on safety.”
ToolBest Known ForSynthesiaAI presenters, training and business videosHeyGenAI avatars, translation and marketing videosGoogle VeoCinematic generative videoKling AIRealistic AI video generationVidu AICreative text/image-to-videoPixVerseCreative effects and short AI videosAdobe Firefly VideoGenerative video and professional creative workflowsRunwayCreative filmmaking and video generationLumaCinematic AI videoInVideo AIScript-to-video and content creation
Synthesia is particularly powerful for presenter-led and business-oriented video creation. Unlike tools focused primarily on cinematic video generation, Synthesia is designed around AI avatars, voiceovers, training, presentations, corporate communication, sales, customer education, localization and interactive learning.
Its major uses are:
👨🏫 Employee Training
🦺 Safety Training
🏭 Technical Training
💼 Corporate Communication
📊 Presentations
📢 Marketing
💰 Sales Enablement
🛍️ Product Demonstrations
🌍 Multilingual Videos
🗣️ AI Avatars
🔊 AI Voiceovers
🖥️ Software Tutorials
❓ Interactive Quizzes
🎭 Role-Play Training
📱 Social Media
📄 PDF-to-Video
📑 PowerPoint-to-Video
🌐 URL-to-Video